Smart Bid technology only buys impressions that deliver results. It uses data from all touch points across the customer journey, and combines them with machine learning to predict customer behaviours. It then calculates the optimal value of placements in real-time bidding marketplaces in order to optimise creative dynamically as it is served. But the defining factor of smart bid technology is the ability to bid for an impression based on multiple metrics instantaneously.
Read MoreManal Saho will be at Seamless Middle Eastern 2022 in Saudi Arabia from the 2nd-3rd NovemberSeamless is Saudi Arabia’s biggest event covering the latest innovation in payments, retail and e-commerce. With hug attendance, Seamless will be your one-stop shop to stay ahead of the curve on the latest industry trends.
Read MoreThe Preciso team is looking to expand again – we're hiring! Are you a motivated and experienced developer in the AdTech space, an enthusiastic graduate, or a star salesperson with a killer record? Preciso are industry disruptors and we are looking for stand-out talent to join our mission to revolutionise advertising. If this sounds like you, why not apply today?
Read MoreThe Preciso team keeps growing and we're excited to introduce new talent once again! We have new employees in technology, sales and marketing, who are bound to offer incredible developments in the company as they bring their skills and experience on board. We're happy to have them and we hope you can all join us in wishing them a warm welcome to Preciso!
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